Please refer to the Authorization section of this doc. This API requires a different OAuth scope - “snapchat-offline-conversions-api” The authorization for this API works similar to the rest of the APIs, with one major difference. Please reach out to your existing partners to see if they have the pipeline in place. Snap also has partnerships with 3rd party partners such as Liveramp, Tealium and others, who may already be integrated with the Conversions API. Note that events can have a date (timestamp) of maximum 28 days back to be eligible to be reported via the Conversions API. Depending on the data shared and timeliness of integration, it’s also possible to leverage events passed via Conversions API for solutions such as custom audience targeting, campaign optimization, Dynamic Ads, and more. Similar to our other Direct Data Integrations, Snap Pixel and App Ads Kit (SDK), by passing these events, you can access post-view and post-swipe campaign reporting to measure performance and incrementality. The Snapchat Conversions API allows you to pass web, app, and offline events to Snap via a Server-to-Server (S2S) integration. Code references are presented in the main column and examples in CURL can be viewed in the dark area to the right.
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